Peter started his career in Formula 1with Philip Morris.He spent over 20 years with Philip Morris International in different capacities and divisions, including PMI's food division, Kraft International.
Peter spent over a decade lobbying for the tobacco and food industry at the national level, in Brussels and Washington, DC.
He continued his career in media as a head of Adevarul Holding, the largest media group in Romania, working closely with more than 500 journalists featured in Forbes, OK, Click, Adevarul and Historia.
In 2005, Peter founded Compania de Solutii IMPALA, a consultancy firm with clients like Uber, PMI, KMG International.
Peter's expertise lies in communication, marketing, image building, crisis management, and political consultancy.