Data-driven strategy & operations in Ukraine

SCL was contracted to collect population data, conduct analytics, and deliver a data-driven strategy for the Ukrainian government in pursuit of their goal to win back control of Donetsk. SCL’s data and analytics revealed that the Ukrainian government’s credibility was extremely low with target audiences. Willingness to consider the case for a united Ukraine did not translate into support for Kiev. Further, the dispute was highly localized in nature, so any countrywide, Kiev-centered communication campaign was likely to fail. These findings were applied to design localized communications campaigns to erode and weaken the Donetsk People’s Republic (DPR). The final project report was delivered to the President of Ukraine for his Cabinet’s assessment and shared with the UK MOD. This report was pivotal in later national decisions, using Donetsk as an example for other regions.