Winning an election is about choosing your battles carefully. SCL made clear those conflicts that could be won, those that could not, and those that had to be hard fought for.

Former Prime Minister Chuan Leekpai

Over a 17 month period, SCL Elections was contracted to build and manage the world’s largest electoral campaign OpCentre. Using the cutting-edge Behavioural Dynamics Institute methodology, SCL Elections was able to correctly determine Thai voter behaviour down to the constituency level, which resulted in considerable campaign savings for the client by permitting a more targeted use of resources, all of which was centrally controlled from the operations centre.

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