Kenya

In advance of the 2013 presidential election, SCL designed and implemented the largest political research project ever conducted in East Africa, sampling and interviewing 47,000 respondents. This comprehensive Target Audience Analysis allowed SCL to draft an effective campaign strategy based on the electorate’s real needs (jobs) and fears (tribal violence). SCL subsequently advised the client (one of Kenya’s two principal parties) on communications, branding and policy.

Head office

55 New Oxford Street, London, WC1A 1BS

+44 (0)20 3757 4922