In 2012 SCL carried out a research project on behalf of a resurgent Italian political party last successful in the 1980s. Using Target Audience Analysis, SCL researched current and past members along with potential sympathisers to develop a reorganisation strategy that catered to the needs of both contingents. The flexible and modern organisational structure that resulted from SCL’s suggested reforms allowed the party to perform beyond its initial expectations at a time of turbulence in Italian politics.

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