These audiences could range from hostile enemies, insurgent groups or terrorist organisations to foreign workers, national associations or citizens in general.
In all cases, a better understanding of the motivations, beliefs, attitudes, emotions and allegiances of any of the critical audience groups will enable the government to better manage the relationships. In a typical case, SCL Defence consultants would initially staff the OpCentre. They would run intensive training programmes, so that the facility could be handed over within 18-24 months. This type of influence facility is becoming essential for governments to be able to manage foreign relations, defence and national cultural projects by opening up a whole new range of techniques for influence without resorting to force.