US-DOD and UK-MOD

Delivery to the United States Department of Defence and UK Ministry of Defence – a comprehensive Target Audience Analysis research report criticising the use of printed material in Afghanistan. In the wake of the 11 September 2001 attacks, the United States government produced and distributed 1.3 million copies of a pamphlet called “The Network of Terrorism”. SCL found that the written word has very little meaning or credibility in Afghanistan, due to a literacy rate of between 20 and 30 percent and that word of mouth is a more credible channel of communication.

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