Key Leader identification
in Afghanistan

A Target Audience Analysis study to identify key leader groups in selected Afghan provinces that are most amenable to disseminating non-violent messaging among the illiterate target audience to counter insurgent messaging. The campaign also delivered recommendations on the optimum way to engage the key leaders identified.

Head office

PO Box 77968, TwoFour54 Media Zone, Abu Dhabi, UAE

+971 (0)50 559 1250