Combination Data Analytics
Data analytics has made significant advances in using ‘big data’ to provide insight into human behavior. However, the behavioral models are limited by the type of data recorded. SCL adds another dimension to big data analytics by incorporating social and psychological models to the analysis process. This allows the analysts to use not only inductive data (pattern recognition from the database) but also deductive data (hypothetical social science modelling).
Data Driven Program Assessments
There is significant pressure on military and government agencies to provide ‘effectiveness metrics’ for projects and campaigns. SCL provides credible and quantifiable assessments that measures the actual changes achieved within the audience group. Our Audience Based Measures of Effectiveness provides key leaders and financial decision makers with an accountable return on investment metrics for budget investment.
One of the most challenging planning tasks a commander faces is a reliable understanding of the information environment. SCL offers a real time planning platform that allows planners and commanders to fully assess the information environment using behavioral profiling data from the field, combined with a variety of digital feeds from the target location. Precise information about the groups operating in the area of responsibility, allows for strategic approaches to be tailored to ensure success in advance of any operation.
Counter Radicalization & Recruitment
Counter radicalization examines the propaganda and recruiting messages emanating from terrorist and radical groups to recruit vulnerable targets. SCL employs social science models to understand how radical messages are appealing and uses powerful counter narrative strategies to neutralize misinformation. SCL has an impressive history of reducing radical recruitment over the last decade and is currently supporting this effort for elements of the US government.
Recruiting, sustaining, and deploying the world’s most advance military requires deep insights to resource the military services reflecting the diversity and talent of the Nation’s eligible population. SCL employs advanced data analytics to understand both the macro and micro targeting of the eligible population informing precise modeling to fulfill the broadest and niche military occupations specialties. Precision modeling paired with tailored media engagement reduces acquisition cost, enhances talent quality, and increases contract efficiency.
Counter State Influence
The information environment has become the new modern battlefield where state and non-state actors employ sophisticated propaganda and disinformation against the US and its allies. SCL is at the vanguard of this fight employing advanced data analytics to identify the misleading campaigns and incorporating our behavioral tools to counter their messaging. Our deep understanding of how maligned propaganda is circulated and consumed allows us to provide alternative narratives and credible perspectives.
Target Audience Analysis
SCL is a global leader in Target Audience Analysis and its most advanced product R-GAP (Research-Guided Audience Planning) is taught at NATO as best practice for deploying military influence campaigns. Using advanced metrics from within the audience group, messaging strategies can be precisely constructed to maximize behavior change.