SCL was commissioned to provide strategic and operational recommendations for communication campaigns aimed at countering drug-related crime, corruption and human trafficking across Mexico. In the space of five months 1,800 thematic perception tests, 2,421 guided questionnaires and nearly 450 in-depth Interviews were conducted. A further research phase, in the form of focus groups, was also conducted in 28 different city areas nationwide to create tactical, highly localized recommendations in support of project objectives.

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