Caribbean - HIV

SCL Social was tasked by the OECS with undertaking a pan-national communications project to promote awareness of HIV and increase the usage of contraception. SCL Social created a campaign to communicate the risks associated with unprotected sex and provide information on HIV, specifically targeting young males between 16-25 years old. SCL Social undertook an extensive quantitative and qualitative research programme throughout the Caribbean region, conducting an online survey of over 3,200 respondents, a doorstep survey of over 2,000 respondents supported by over 150 in-depth interviews, and 15 focus groups over a nine-week period. Based on its findings SCL Social recommended a series of public and word of mouth campaigns, supported by community events and targeted school-based initiatives.

Head office

55 New Oxford Street, London, WC1A 1BS

+44 (0)20 3757 4924