SCL undertook a large research project in more than a dozen Afghan provinces during 2010 to improve the understanding of audience identities, attitudes, needs, behaviours within the Afghan population. The survey project itself looked at Afghanistan through a number of lenses, including those of demographics, religious affiliation, ethnic and tribal group, socio-economic status, and geography. It also examined the psychological mechanisms that informed the decisions of Afghans. Despite harsh operational conditions, SCL was able to deliver a number of recommendations to improve communication with multiple subsections within the Afghan population.

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