The former Deputy Prime Minister Ainars Slesers and his running mate Andres Skele commissioned SCL Elections to undertake a Target Audience Analysis of the Latvian population. In addition to a comprehensive quantitative national level programme, local research teams conducted over 200 intense in-depth interviews and more than 50 focus groups throughout the five constituencies. SCL Elections was able to identify the key behavioural triggers that would influence the election and could be used to inform the candidate’s campaign strategy.

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