The aim of the intensive course is to provide the theoretical foundations, the practical tools, hands-on experience and confidence needed for students to successfully implement the Methodology. The 180 hours of course material are arranged as two morning and afternoon sessions each day for the duration of six weeks.
The Standard Course is taught in 4-6 teaching hours per week spread over 30 weeks. An initial Foundation Course, comprised of the initial three weeks of the Intensive Course, is followed by a second, Practical Course which is one semester in duration and allows students to complete case studies in between taught sessions and present and discuss their findings.
Decision Makers Course
The first week of teaching can be modified and taught separately to decision makers who need to become conversant in the Methodology. This course can be adapted to a course that demonstrates the utility and diverse application of the Methodology so that policy makers can understand how TAA and the Methodology can improve the communication of their organisation.
Primer Course for Practitioners
The initial five weeks of teaching can be compressed into two weeks of teaching aimed to improve the methods of current strategic communication practitioners. A familiarity with the nuts and bolts of the Methodology is highly instructive for those seeking to improve their communication practices. Whilst not attaining the depth provided in the Intensive Course, this Practitioner Course aims to illustrate where the Methodology can tie in to current practice.